Creating a visual identity that captures the authenticity of photographer Holly Cutherbertson
With a natural talent for building relationships and fostering genuine connections, Holly brings warmth and authenticity to every frame she captures. She specialises in wedding, editorial, and commercial photography and approaches each project with a calm presence and a thoughtful eye. Her ability to put people at ease allows her to document honest, intimate moments that feel both timeless and true to life.
Built ready to grow alongside her business
As a new business primarily connecting with clients through Instagram, the brand identity for Verde Stills was intentionally kept simple and adaptable. The focus was on creating a strong, recognisable foundation that could communicate professionalism and warmth without overwhelming the content. While the visual system is minimal and was designed with flexibility in mind, ready to grow alongside the business as it expands across new platforms, offerings, or printed collateral in future.
