Plastic Free July

ILLUSTRATION | MARKETING COLLATERAL | NFP

Plastic Free Foundation (PFJ) is a not-for-profit organisation committed to creating a world free of plastic by helping individuals choose to refuse. An integral part of their brand is the illustrations. These not only help to communicate ideas, but also add a great deal of personality and human connection to the brand. During my involvement in the PFJ 2023 campaign, I contributed to their collection of illustrations, ensuring consistency with the brand’s established style