A bright new look for Perth Royal Show’s Kids Luna Park
Nova 93.7 Kids Luna Park is a dedicated family zone at the Perth Royal Show, run by Carnival Amusements in collaboration with Nova 93.7. The 2025 brand refresh reimagined this much-loved attraction with a lively new look. It’s one that captures the energy, colour, and excitement of the event while appealing to kids of all ages.
Imagining iconic rides as playful personalities
The refreshed identity brings the rides themselves to life, transforming the Dream Swinger, TeaCups, Rollercoaster, and Bouncy Castle into expressive illustrated characters inspired by vintage cartoons. I created the full suite of brand assets, including hero artwork, animations, printed signage, and digital ads.
Building a family of festive experiences
Kid Luna Park is just one of the many of Carnival Amusements yearly events. Other large-scale events I’ve contributed to include Jurassic Kingdom at Burswood Park and Schools Out Winter Fest at Perth Convention and Exhibition Centre. These two were designed in collaboration with Ryan Meotti (Studio Mesa).
